Environmental Labelling: What It Is and Why It Matters for Your Business

In today’s business landscape, transparency and sustainability are no longer optional — they are expectations. Consumers and corporate clients alike want to make informed, responsible choices, and environmental labelling plays a crucial role in making that possible. But what does it mean for your business, and why is it so important?

What Is Environmental Labelling?

Environmental labelling refers to the use of marks, certifications, and claims on products or packaging that communicate information about their environmental impact. These labels provide clarity on:

• Recyclability (e.g., widely recycled, not recyclable)

• Material content (e.g., made from 80% recycled plastic)

• Certifications (e.g., FSC for responsibly sourced paper, EU Ecolabel, Cradle to Cradle)

• Carbon footprint (e.g., carbon neutral, reduced emissions)

  
  

One of the most notable requirements is the Triman logo, which is mandatory in France for recyclable products and is often paired with sorting instructions. Businesses operating across multiple markets must pay close attention to these details to remain compliant.

The goal of environmental labelling is to provide clear, accurate information that helps customers make sustainable choices - while ensuring your business meets legal obligations.

Why Environmental Labelling Matters

Regulatory Compliance

Legislation around environmental claims is tightening globally. The EU’s Green Claims Directive and the UK’s CMA Green Claims Code require that all claims are truthful, verifiable, and not misleading. Incorrect or vague labelling can lead to reputational damage, penalties, and even product recalls.

Meeting Customer Expectations

Both businesses and consumers now demand proof of sustainability. Clear, credible labelling builds trust, strengthens brand reputation, and gives your business a competitive advantage.

Supply Chain Transparency

Corporate clients increasingly require suppliers to demonstrate compliance with environmental standards. Robust labelling systems help futureproof your business relationships and meet client sustainability requirements.

How to Get Environmental Labelling Right

• Use Recognised Standards and Certifications

  Rely on third-party certifications such as FSC, PEFC, EU Ecolabel, or Carbon Neutral to build credibility.

• Avoid Vague or Misleading Claims

  Phrases like “eco-friendly” without evidence are red flags. Always provide clear data to support your claims.

• Audit and Verify Regularly

  Ensure labels are accurate and updated as sourcing, production methods, or regulations change.

• Communicate Clearly

  Use simple language and widely recognised symbols. Consider adding QR codes for detailed sustainability information.

The Future of Environmental Labelling

Expect more mandatory disclosures, harmonised EU regulations, and the rise of digital labelling to increase transparency. Businesses that act now to create compliant, evidence-based labelling strategies will stay ahead and reduce the risk of greenwashing claims.

Final Thoughts

Environmental labelling is more than a compliance requirement - it’s an opportunity to build trust, strengthen your brand, and demonstrate leadership in sustainability. By implementing clear, credible labelling, your business can stay competitive and ready for the future.

Want to ensure your product labels meet current and upcoming requirements? Contact me today for expert sustainability support and futureproof your brand against greenwashing risks.